Media Literacy & Resources
The digital information environment moves quickly. A misleading headline can travel across thousands of phones before anyone asks where it came from.
A stereotype can become a meme. A rumour can become a narrative. And a narrative repeated often enough can begin to shape how entire communities see one another.
ActiveCitizen provides practical tools to help citizens pause, question, verify and communicate more responsibly.
Toolkit
A practical guide for citizens, community organisers, educators and groups who want to begin constructive conversations about identity, difference and belonging.
This file is being finalised and will be published shortly.
Media literacy
A simple media-literacy guide to identifying suspicious claims, inflammatory framing and manipulative content before sharing them.
This file is being finalised and will be published shortly.
Dialogue guide
Useful principles for having difficult conversations without turning disagreement into hostility.
This file is being finalised and will be published shortly.
Research brief
Condensed briefs drawn from the campaign's analysed survey findings, written for non-specialist audiences. Published as each region's analysis is released.
This file is being finalised and will be published shortly.
Campaign explainer
We hear the word often. But what does polarisation actually mean? And what happens when political, religious, ethnic or social differences stop being disagreements and become reasons to distrust other citizens?
Watch the ActiveCitizen campaign explainer to understand how polarisation develops, how digital narratives can intensify it and what ordinary citizens can do differently.
The explainer video is being finalised and will be published shortly.
Narrative Watch provides a high-level snapshot of polarising and disinformation narratives identified through the campaign's internal monitoring process.